Hito Steyerl is a contemporary media artist whose work explores digital images, surveillance, and the blurred boundaries between reality and virtuality. How Not to Be Seen is a satirical instructional video addressing invisibility and camouflage in the digital age, critically examining how visibility relates to power and control.
McLuhan’s work lets me treat AR and digital media not just as platforms but as forms that are the message: fractured, fast, immersive, and deeply tied to how contemporary minds are wired.